INFORMATION ON THE PROTECTION OF OUR CUSTOMERS’ PERSONAL DATA

(INFORMATION OBLIGATION OF THE GDPR)

 

This document provides you with information in accordance with our information obligation under the Regulation of the European Parliament and of the Council (EU) 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing the Directive 95/46/EC (GDPR).

The information provided relates to your personal data, which we process in order to be able to provide you with our products and services, to effectively manage relationships and contacts with us and you and our personal data intermediaries, to answer your questions, to deal with your requests, etc., and to send you selected marketing/commercial communications and invitations in accordance with legal regulations.


Who is the controller of your personal data?

The controller of your personal data is:

Great rent a.s., CIN: 05509769, registered office: Haštalská 760/27, Staré Město, 110 00 Prague, Czech republic, registered in the Commercial Register maintained by the Municipal Court in Prague, Section B, Entry No. 21952


What personal data do we process?

We process the following categories of personal data:

In case your purchase will be subject to our legal obligations to prevent money laundering and the prevention of terrorist financing under the Act (AML), we will process, in addition to the above, other categories of personal data:

However, at most to the extent established by valid legal regulations in the area of protection against the legalization of income from criminal activity and in the area of preventing the financing of terrorism.


Who are the processors of personal data and how we transfer them

The processor of your personal data will be entities that can provide services, supply goods or participate in the processing of data for the above purposes, companies cooperating in the field of it services, marketing services, accounting and archiving services, market research, telephone centre, companies supporting the organization and implementation of events.

 

Your data may be transferred outside the Czech Republic, within the EEA countries, where appropriate (i) to achieve any of the purposes set out in this information obligation, or (ii) to transfer your data to data recipients in accordance with this information obligation. If your personal data is transferred outside the Czech Republic, we will ensure that your personal data is protected by the following security measures:

Retention period of your personal data

Your personal data is stored:

  1. for the period necessary for the performance of the contract/service or guarantee and for the assertion or defence of related claims, i.e. for a period of 10 years from the end of the year in which the contract was concluded or until the claims expire;
  2. in the case of data processing on the basis of law - for the period that is bindingly determined by the relevant law;
  3. in the case of data processing for direct marketing purposes – until your consent has been revoked (if there is no other legal basis for the processing). In addition, we will keep evidence of the consent given for 10 years for evidentiary purposes - to prove the facts in the event of any claims related to improper processing of personal data;
  4. to carry out our obligations related to product safety, if any - for a period of 10 years from the end of the year in which the contract was concluded;
  5. in the case of data processing for the purposes of our legitimate interest – for a period until you object, subject to the necessity of processing the data until the end of the period necessary to establish, exercise or defend claims.

Source of your data

We process data provided by you, data provided by controllers, document-based data, website data (cookies), in relation to business entities and public registers.

What are your fundamental rights?

You have the following rights:

E-mail: info@yophine.com,

Address: Haštalská 760/27, Staré Město, 110 00 Praha


Contact:

In matters relating to the protection of personal data in the Czech Republic, you can contact our contact point for the protection of personal data at the following e-mail address: info@yophine.com or tel. 420 326 634 252.

What are the purposes and legal basis for the processing of your data?

Depending on our obligations and rights you grant us or which result from applicable law, we process your personal data for this purpose and on this legal basis:


Purpose of processing

Legal basis

Marketing communication and market research:

-     sending notices that may contain commercial content relating to the goods and services offered;

-     our direct offer of products and services (including offers of jewellery models, accessories, investment options and other products and services,

-     invitations to events organized by us (direct marketing),

-     sending questionnaires about marketing surveys, surveys about our products and services, and surveys containing marketing, advertising or promotional content relating to you or our products and services, including their adaptation to your needs and expectations, data collection from different sources and profile creation (profiling for marketing purposes).

We want to ensure that we do not send you unnecessary information. We will make every effort to ensure that what we send you is relevant and useful to you. Based on the information collected, such as purchase history, visits to our website, opening our e-mail correspondence, etc., we create a customer profile so that we can provide you with personalized offers, notifications and invitations.

Your consent under the Article 6(1)(a) GDPR.

 

Taking pre-contractual actions based on your interest in the offer

For example arranging a date for the presentation of selected goods, responding to your request for a meeting, or information about our products and services or any other request for information, granting and processing the right to a discount or special offer.

Acts preceding and aimed at concluding the contract under the Article 6(1)(b) GDPR

Performance of the concluded contract

For the purposes of performance and under a contract concluded relating to purchased products or services.

Contract concluded under the Article 6(1)(b) GDPR

Compliance with legal obligations

Documentation of the service or contract performed for accounting and tax compliance purposes.

Legal obligation of the controller under the Article 6(1)(c) GDPR

In relation to the provisions in the field of accounting and tax obligations

Evaluation and improvement of the quality of our products, services and customer experience

Better choice of services according to customer needs, overall optimization of our products and services, building knowledge about our customers.

For the purposes of evaluating and improving the quality of our products and services, as well as for research and development purposes, your personal data may be anonymised and, as such, used by other entities we will cooperate with in the area.

Our legitimate interest under the Article 6(1)(f) GDPR.

Optimization of our internal processes and offered products and services.

Management, maintenance and development of IT systems and data security

Our legitimate interest under the Article 6(1)(f) GDPR.

Maintenance and correct use of our IT systems.

Protection against claims

Enabling possible investigation, defence against third-party claims and for evidentiary purposes, securing information in the event of a legal need to prove certain facts.

Our legitimate interest pursuant to Article 6(1)(f) GDPR.

The need for evidence.

Management of your personal data

Keeping customers’ personal data up to date, correcting and maintaining it in order, as well as contacting customers in case of problems with customer requests and centralizing, combining, sharing, updating and correcting your personal information that you have provided to us or that has already been available to us. Managing your consent, such as verifying that you have agreed to receive marketing materials.

Your personal data is stored in protected repositories electronically in order to:

-     manage your personal data effectively (e.g. ensuring that your questions are up to date, solving your questions, their accuracy, enabling them to be shared in accordance with the law, etc.);

-     provide you with the best possible customer service,

-     support and facilitate certain activities described in other processing purposes.

Our legitimate interest pursuant to Article 6(1)(f) GDPR.

Processing of rights and obligations of customers

Maintaining relationships and solving your queries

Conducting customer satisfaction surveys with our products and services.

Our legitimate interest under the Article 6(1)(f) GDPR

After-sales service

Processing for the purposes of compliance with a legal obligation of protection against the legalization of proceeds of crime and the prevention of terrorist financing

In those cases where we are obliged under applicable law to comply with legal obligations in the field of protection against legalization of proceeds of crime and in preventing terrorist financing, we must process a larger range of personal data. For these purposes, we have an obligation and we are entitled to request from you further information necessary for your identification, otherwise we cannot sell our goods or provide our services to you.

Legal obligation of the controller under the Article 6(1)(c) GDPR

In the field of protection against the legalization of proceeds of crime and the prevention of terrorist financing.

 

Request for Personal Information

In order to receive your personal information collected by us, please fill in the document by downloading it below and email it to us at info@yophine.com.

GDPR Data Request Form (in Czech)

Request for Personal Data Deletion

In order for us to delete your personal information stored by us or our partners, we need an explicit request from you. Please fill in the document by downloading it below and email it to us at info@yophine.com.

GDPR Data Request Form (in Czech)